Landing Page Best Practice

Marketing landing pages are composed of a group of definable elements. These building blocks represent the foundation of most pages and can be used as a guide when defining and creating your content.


There are 5 core elements those needed on any landing page, Each element can be broken down further into a more detailed list of building blocks:

  1. Your Unique Selling Proposition (USP)
    • The main headline (caption), research has shown that user spend about 5 seconds on a landing page. If main headline is attractive and eye catching, then he/she can spend more time on the page.
    • A supporting headline (after main heading, supporting headline is the main part of the website that encourage user to read more about your product.)
    • A reinforcement statement
    • A closing argument
  2. The hero shot (images/video showing context of use)
  3. The benefits of your offering
    • A bullet point list summary of benefits
    • Benefit and features in detail
  4. Social proof (I’ll have what she’s having)
  5. A single conversion goal – your Call-To-Action (CTA) (with or without a form)